Since Ryan Reynolds and Rob McElhenney took possession of Wrexham AFC, the club’s fortunes and the surrounding area have seen remarkable changes. After back-to-back promotions, Wrexham AFC re-entered the football league for the first time in 15 years, and Wrexham Town officially became a city in 2022. This “Ryan/Rob effect” has significantly boosted the entire North Wales region, particularly in terms of its economy and tourism.
The impact of having A-list celebrities invest in Wrexham football club is undeniable. Statistics show that the city benefited from over £151 million in visitor spending in 2022, a 51% increase compared to 2021. This surge in tourism, driven by the club’s newfound success, has paved the way for economic growth and expansion, with significant projects like The Wrexham Gateway Project underway to improve the local area. This comprehensive civic and economic plan aims to develop a significant area near the university, football club, and train station.
The project will aim to greatly enhance the physical landscape of the region and create a hub to support investment in business, education, housing, transport, and sports infrastructure, reflecting a commitment to investment in the Wrexham community, with hopes of attracting international students to Wrexham Glyndŵr University.
With Wrexham AFC being such an iconic and historic club, it’s unsurprising that it has a following of fiercely loyal supporters. Initially, some were sceptical about the famous duo’s intentions for the club, as well as their ability to manage it and give it the time and attention it deserves. However, Out of the 2,000 members of the Wrexham Supporters Trust, just 26 voted in opposition. Nine chose to abstain, leaving a remarkable 98.6 per cent in favour of Rob and Ryan’s proposition to purchase the club. Given the team’s promotion and the current economic stability, it goes without saying that most of the initial scepticism has disappeared.
Rob and Ryan’s commitment to the club cannot be disputed, and since taking ownership, Wrexham AFC has been on an upward trajectory. The club has experienced a winning streak, re-entered the football league, and has even established a women’s team. The duo has also significantly increased visitor engagement at the stadium, notably by inviting the Kings of Leon to play at the famous Racecourse Stadium. Their passion for the club is evident and well-documented in the 2022 Disney+ series “Welcome to Wrexham.”
The pair have had such an impact on the economy in North Wales that it is now being described as the “Rob & Ryan effect.” While Wrexham’s tourism has long been centred on attractions like the Pontcysyllte Aqueduct, Erddig Parkland, and Chirk Castle, which historically have drawn more visitors than The Racecourse or The Turf, the stadium is now considered one of the top tourist spots in Wrexham. Despite a general decline in UK tourism, Wrexham is thriving, largely attributed to the “Rob and Ryan effect” from the high-profile ownership of Wrexham AFC. Visit Britain reports a national tourism downturn of about 8% from 2019, or 10% when adjusted for inflation, highlighting Wrexham’s impressive performance.
This year, the UK and Welsh governments have named Wrexham one of Wales’s investment zones. This decision follows Wrexham’s recent social and economic advancements. The city has gone from being regarded as a simple town in North Wales to a worldwide phenomenon and is now even considered a thriving city for business growth.
Wrexham, the second-largest county in North Wales, offers a growing economy that is ideal for business investment. With a population of over 135,000 and predictions of continued growth, Wrexham is an attractive location for businesses seeking a strong and expanding market. The area boasts over 12,000 active businesses, reflecting a 76% increase since 2010, the highest growth rate in Wales. Key strengths include its location with excellent transport links, a highly active workforce, and a higher-than-average gross weekly pay. The county’s supportive business environment, bolstered by initiatives from the Wrexham County Borough Council and partnerships like the North Wales Economic Ambition Board, ensures a conducive atmosphere for business growth and prosperity.
Wrexham’s retail and industrial sectors further enhance its appeal. The city has transformed into a regional retail hub, featuring significant developments like the Eagles Meadow Shopping Centre and multiple retail parks. The city centre, combined with notable attractions and regular events, draws substantial footfall, creating a market for retailers and food outlets. Additionally, the Wrexham Industrial Estate, one of Europe’s largest, underscores the region’s manufacturing prowess. Housing major companies like Hoya and JCB, the estate benefits from minimal congestion and robust infrastructure. Businesses in Wrexham enjoy access to comprehensive data and support services, aiding informed decision-making and facilitating seamless establishment and growth in this promising county.
The remarkable transformation of Wrexham, spearheaded by the high-profile ownership of Wrexham AFC by Ryan Reynolds and Rob McElhenney, has significantly boosted the Welsh economy. The duo’s investment has revitalised the football club and brought substantial economic and social benefits to the region. Visitor spending surged to over £151 million in 2022, reflecting a 51% increase and ambitious projects like The Wrexham Gateway Project are set to further enhance the city’s infrastructure and appeal.
The “Rob & Ryan effect” has positioned Wrexham as a thriving city for business growth, with a supportive environment, excellent transport links, and a highly active workforce. The region’s retail and industrial sectors have flourished, attracting major companies and substantial investments. Wrexham’s transformation into a regional retail hub and its manufacturing industries highlight its potential as a prime business location.
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